Cultural awareness is extremely important in the field of mass communication. To be a successful idea generator and communicator, one needs to be culturally competent, which involves learning about various cultures via different channels (TV, films, music, social media, reading, etc.), being respectful of diversity and other people’s viewpoints, and paying attention to social and cultural trends happening around the world. For our final group project, we designed this book that serves as a guide for current and future advertising, as well as other journalism students, providing them with the information on the role of cultural awareness in communication and advice on what they should watch, read, listen to, and do to become familiar with more cultures, traditions, and beliefs and to successfully use this knowledge for relevant and effective communication to diverse audiences.
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