This short film called Best Job was first presented during the 2012 Olympic Games in London as part of the campaign. It won the best primetime commercial Emmy award the same year for a good reason - it celebrates diversity, while emphasizing the universal human experience, a mother's love. I get emotional every time I watch it, but who doesn't? This means that Weiden+Kennedy did a great job.
Although it seems like it's just about Olympic athletes and their mothers, it's really about all of us. It's thanks to our moms we are who we are today. It's them who support us at anything we do and make our childhood dreams come true. We owe them a lot. Thank you, mom!
This film appeals to a larger audience, which makes it even more successful.
For the upcoming 2014 Winter Olympics in Sochi, P&G released a new film as part of the same campaign, which is also very heartwarming. Ads like these make me become more convinced that advertising is not just a means of selling something. It is a powerful tool used to inspire and make us believe that there is nothing impossible as long as we try.